Market ‘it’

We are delighted to announce the start of a strategic partnership with Cambridge Nutritional Foods (CNF), the UK-based, employee-owned health and nutrition business with…

Why the way we think matters more than ever Marketing has never been more complex. Audiences expect more. Channels grow every year. AI is…

Intro: A new era for Marketing Marketing has always been about change, but never at the pace we’re seeing today. AI is transforming workflows,…

We’re thrilled to welcome Nicky to the ThinkOTB team as our new Account Director! Bringing with her over 20 years of experience across campaign…

Today, the ThinkOTB team had the privilege of attending the MAD World Summit – a flagship event dedicated to mental health, wellbeing and workplace…

Smiles. Simple, right? But they’re so much more than just expressions. On World Smile Day, we’re reminded that smiles are shortcuts to connection, positivity and…

In an increasingly competitive marketplace, the strength of a brand is determined not only by its external image but also by the internal values…

Last week, Jo our MD had the honour of representing our creative marketing agency, ThinkOTB at the King’s Awards for Enterprise Reception at Windsor…

As my placement year at a marketing agency wraps up, I’ve found myself reflecting on just how much has changed in the past twelve…

When it comes to working with agencies, the way brands build their partnerships is changing quickly. One question we get asked a lot is:…

Being recognised with the King’s Award for Enterprise 2025 is a proud moment for ThinkOTB but it’s more than just a trophy on a…

As we move through the year, several UK TV adverts have stood out to our team for their creativity and impact. Here’s a look…

In the fast-paced world of a marketing agency, deadlines, pitches, and client deliverables can dominate our calendars. But if we want to keep the…

In today’s complex organisational landscape, Equality, Diversity, and Inclusion (ED&I) have moved from being compliance checkboxes to critical drivers of business success. While companies…

Valentine’s Day isn’t just about chocolates and roses, it’s about relationships, trust, and showing appreciation. And in the fast-paced world of marketing, strong client…

In today’s fast-paced corporate world, organisations often focus on productivity, efficiency, and results. However, mounting research shows that fostering wellbeing and happiness in the…

Dulux has announced the Colour of the Year for 2025 with the tagline “Dream it. Create it. Live it. True Joy™ 2025.” At Outside…

With the arrival of shorter days and frosty air, the advertising industry builds anticipation across the nation for this year’s Christmas adverts. These heartwarming…

Recently our Managing Director, Jo Waddington, spoke with members of the Association for Project Management. They discussed how strategic organisational communications have the power…

The break is over, our alarm clocks are back on, and the emails are starting to pile up. Whether you’ve been on a relaxing…

August marked the 25th year of Happiness Happens Month and here at ThinkOTB we believe happiness in the workplace is something that should be…

Although from the outside, Headingley, Leeds, may look like student ville, it’s actually a vibrant hub of creativity and culture, attracting artists, musicians, and…

I’m Isabel and I’ve just started my year’s placement at ThinkOTB. Being a small but perfectly formed marketing agency, it is a great place…

It feels like no time since I was struggling to reach my keyboard around my baby bump. Whizz forwards nine months and I’m back…

We can see the Leeds Rhinos rugby ground from our office, so when news of Rob Burrow’s passing broke it was poignant for everyone…

At ThinkOTB we love working with brands that are passionate about doing good things. So when you realise that we need 7-9 hours of…

We’re well aware that the Covid pandemic has changed the way we work forever. What was a forced change to remote working, has now…

We’re always reading about how vital consumer data is, and the need to acquire as much data as possible to enable us to truly…

When it comes to branding, there’s one thing the team here are all obsessed about – and that’s being consistent. Whether you’re creating a…

2023 saw so many businesses undertaking rebrands; Johnson & Johnson and Nationwide Building Society to name just two. It made us think – as…

In our last blog we looked at the importance of sales and marketing working together and the opportunities this presents for improving business performance….

Videos, blogs, infographics, podcasts, case studies… How many of these do you browse before you make the decision to pick new tech, book a…

Collectively, the UK’s leading 75 brands are now worth £282.9bn, (Kantar Sept 2022) and up to 90% of a brand’s total market value is based on intangible assets, such…

It’s that festive time of year again! The TV is bursting with Christmas ads, some are pulling at our heartstrings, others have us hoping…

Halloween, originally rooted in ancient traditions, has transformed into a modern-day extravaganza celebrated worldwide. Beyond the costumes, spooky decorations, and trick-or-treating, Halloween has become…

As marketers, how often have you been asked to justify brand advertising due to the perception that it’s frivolous and an indulgence that results…

If you’re a financial services brand, a marketer working in the financial services sector, or part of an agency client service team with financial…

As the numbers of channels that consumers interact with increases, brands must continually adapt if want to maximise engagement with their customers. Truly integrated…

This summer, ThinkOTB is supporting the Leeds Bear Hunt, a spectacular public art event that opened on July 1st across Leeds city centre. Organised…

No matter where you were this weekend you won’t have been able to miss the Coronation celebrations, for the Coronation of King Charles III. So, what did brands…

Direct mail marketing can often feel like the distant past. But, as DM is at the core of our marketing agency’s roots, we believe…

We’re so used to seeing social media ads, in-app advertising, newsfeed ads, that it’s easy to believe that print marketing isn’t relevant today. However…

As marketers, we hear lots about creating emotion with our audiences and we know that the success of a marketing campaign is often down…

Marketers might find themselves in a difficult position in 2023. There are so many exciting trends on the horizon for them to consider! It…

Creating brands and building websites is our bread and butter as a creative marketing agency. But, when that work creates a happy client and…

52 weeks ago, who would have predicted we’d have had three different Prime Ministers, a cost of living crisis, and England would do so…

The run up to Christmas is always typified by consumers eagerly awaiting Christmas ads. Particularly the John Lewis ads. This much-loved brand and their…

The topic of sustainability is gaining traction around the globe. Consumers are demanding a balance of value for money and products which cause little…

With inflation rocketing to its highest level in 30 years and projected to rise to 10% this year, its not easy for UK consumers…

We love studying, writing about, and embedding joy into our culture here at our marketing agency. So, National Day of Joy is another excuse…

As my year-long placement approaches its end, I have a bittersweet feeling really! I feel privileged to have been given the opportunity to work…

The quality and accessibility of mental health care has been under the microscope in the UK for a number of years. The pandemic only…

When client-side marketing teams or marketing agencies are delivering a rebrand, reviewing the messaging for existing communications, or trying to find ways to minimise…

Elon Musk is buying Twitter! Well, at the time of writing, the deal is on hold, but there stands a good chance he will…

In business, who you bank with is a demonstration of your company values. It could win you vital ESG points in new business tenders….

Sustainability and corporate responsibility are essential elements for all businesses. Those which put their social purpose at the centre of their business model, rather…

We are incredibly proud to announce that ThinkOTB has been listed as one of the 11 best marketing agencies in Leeds, by The Drum…

A blog by the great copywriter, Dave Trott, has got me thinking about two things. One, about what’s important for my family Two, why…

In the current climate, companies quite rightly are focussing on minimising risk, cutting costs, and driving productivity. So where does brand innovation sit in…

Companies and marketing agencies spend months designing, planning and testing new websites to ensure they include precisely the right elements. They look at their…

What better way to reconnect with your audience than with celebratory messages around a national holiday or a big key date? At our marketing…

Marketers and marketing agencies put a lot of time, effort and money into developing marketing campaigns that will perform well. But, most are guilty…

2021 proved just how quickly the marketing industry can evolve. During the pandemic marketers embraced digital transformation more than ever as they adapted to constantly…

2020 and 2021 will go down in history as life changing. So the big question on every marketer’s lips is, what’s next? Now life…

Digital marketing is cheap, measurable and instantly controllable, so why would marketers and marketing agencies turn to print? At ThinkOTB we believe print marketing…

When advertising works it can influence conversations in pubs and playgrounds, we’re looking at you Disney with your tear-jerking Christmas ‘Stepdad’! It can get…

We want to say a huge thank you to all our clients who have rated our marketing agency services this year! In the only…

Using humour in advertising is one of the most memorable ways to connect with your audience. People always remember something that makes them laugh….

Working in a marketing agency, you never switch off! We see a great TV ad and scribble it down. You’ll see us stopping to…

Things change. People, culture, the world; everything adapts to new surroundings, and that’s true for businesses, too. Sometimes rebranding is necessary to bring companies…

It’s easy to forget the importance of local advertising. Particularly with many brands focused on spreading their message across the UK or globally! But,…

Thanks to our universities, higher education colleges and the thriving marketing agency landscape, the pool of talented young people is growing incredibly fast in…

Lateral thinking and creativity go hand in hand. As a marketing agency, creative problem solving is at the heart of everything we do. We…

England played a strong match against Croatia on Sunday and although Southgate, the players and fans will all tell you different reasons for the…

Discussing Pride month with our team, many of us feel that marketing agencies and the UK creative industry are open-minded. We believe thay are…

We’re in no doubt incredible creative talent is alive in the North! This week ThinkOTB has been the host marketing agency kicking off School…

No-one likes a boaster, especially not a boastful brand! As a marketing agency we believe brands should shout about what they can do for…

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive.

This year it feels like Easter will represent hope and a fresh start more than ever before. We have the ‘roadmap to normality’, the…

If a brand puts joy at the heart of its values and its marketing proposition, will consumers feel the joy and connect more with the brand?

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

Back in April we were announced as a winner of the Queen’s Award for Enterprise for International Trade for our outstanding sales growth in overseas markets. Now the Lord Lieutenant has been able to present ThinkOTB marketing agency with the award.

COVID-19 has left employees, businesses and clients feeling concerned about economic security and longevity. In the current economic climate, it’s critical for businesses to…

Whether you’re deciding which candidate to hire, which supplier to use, which strategy to pursue, or which idea to develop – the ability to…

At the start of this year, the only two words that could have produced more anxiety than ‘meeting’ would have been ‘virtual meeting’. Thankfully,…

We hear the word creative A LOT, but what does it actually mean to be creative and how do you measure how creative you…

From the outside looking in, the plastic recycling industry can seem unglamorous. It has for too long operated on the single minded proposition of…

Here at Think OTB Marketing and Advertising Agency we were pretty impressed when our Chairman announced to us all that we had been awarded…

Creating a brand identity is about so much more than looking attractive on the outside. It’s about creating something that rings true to the…

In these topsy turvy times, strong leaders and respected change-makers are needed more than ever before. On Friday, inspirational US Supreme Court Justice Ruth…

Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways

Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of workplace well-being proposed by the ‘founder of Positive Psychology’, Dr Martin Seligman. #HappinessHappensMonth

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive. #HappinessHappensMonth

It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial…

I’ve been thinking about the Which? report by Andrew Laughlin that identified key problems with modern marketing. They created and promoted fake health advice…

Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that…

At the beginning of 2020, ThinkOTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved…

How are you supposed to choose a marketing agency with all the different options available to you? There are lots of considerations to look…

With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask…