Our favourite TV ads of 2025 so far
May 1, 2025
As we move through the year, several UK TV adverts have stood out to our team for their creativity and impact. Here’s a look at five best TV ads that have captured our attention in 2025 so far:
- KFC – “Believe: All Hail Gravy”
KFC’s latest instalment in the “Believe” campaign takes viewers to an enchanted forest. Devoted ‘Believers’ embark on a journey toward a lake of KFC’s legendary gravy. This whimsical narrative reinforces the brand’s dedication to its signature offering. - Peroni Nastro Azzurro 0.0% – “The Welcome Present”
Peroni’s campaign celebrates Italian culture and style, featuring Scuderia Ferrari HP racing drivers Charles Leclerc and Lewis Hamilton. The ad, set within the ‘The Italian Way’ campaign, emphasizes the brand’s premium positioning. - Walkers – “They’re Back”
Walkers generated buzz by announcing the return of its Worcester Sauce crisps, initially available only in Worcester. The campaign included a giant six-metre crisp pack floating down the River Severn, creating a memorable visual spectacle. - NHS England – “Breast Screening Awareness”
In its first national campaign to boost breast cancer screenings, NHS England uses TV, radio, and online adverts to encourage women to attend life-saving mammograms. The campaign aims to increase attendance rates and early detection. - Very – “The Destination For Spring Style”
Very has released the latest chapter of its distinctive Haus of Flamingo brand platform, spotlighting its multi-category fashion offering. The campaign has driven an impressive 10% uplift in brand consideration across the retailer’s womenswear category.
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At ThinkOTB, we specialise in crafting compelling TV commercials that resonate with audiences. Our team offers comprehensive services, including creative advertising, studio production, brand building, digital marketing, and film & animation. With over 30 years of experience, we’ve helped boost engagement for companies all around the world. We’ve partnered with clients like PZ Cussons, Visa, and Handicare to deliver impactful campaigns.
Ready to make your brand the next big thing on TV? Contact us today to start your journey.
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