Blog
Equality, Diversity & Inclusion and Psychological Safety: The Real Measure of Success
In today’s complex organisational landscape, Equality, Diversity, and Inclusion (ED&I) have moved from being compliance checkboxes to critical drivers of business success. While companies…
Why Client Relationships Matter More Than Ever
Valentine’s Day isn’t just about chocolates and roses, it’s about relationships, trust, and showing appreciation. And in the fast-paced world of marketing, strong client…
The Path to Workplace Wellbeing and Happiness
In today’s fast-paced corporate world, organisations often focus on productivity, efficiency, and results. However, mounting research shows that fostering wellbeing and happiness in the…
The power of yellow and transforming workplaces with True Joy™
Dulux has announced the Colour of the Year for 2025 with the tagline “Dream it. Create it. Live it. True Joy™ 2025.” At Outside…
The Magic of Christmas Adverts: Heartwarming Stories, Creative Sparks, and Cultural Traditions
With the arrival of shorter days and frosty air, the advertising industry builds anticipation across the nation for this year’s Christmas adverts. These heartwarming…
4 Tech Trends That Will Shape Organisational Communications
Recently our Managing Director, Jo Waddington, spoke with members of the Association for Project Management. They discussed how strategic organisational communications have the power…
Back to Work: Recharging, Refocusing, and Reimagining Success
The break is over, our alarm clocks are back on, and the emails are starting to pile up. Whether you’ve been on a relaxing…
Happiness doesn’t just happen – here’s how to create it!
August marked the 25th year of Happiness Happens Month and here at ThinkOTB we believe happiness in the workplace is something that should be…
From Inspiration to Innovation: The creative energy of our home, Headingley
Although from the outside, Headingley, Leeds, may look like student ville, it’s actually a vibrant hub of creativity and culture, attracting artists, musicians, and…
Diving into the Euros 2024 experience at ThinkOTB
I’m Isabel and I’ve just started my year’s placement at ThinkOTB. Being a small but perfectly formed marketing agency, it is a great place…
The marketer and mother
It feels like no time since I was struggling to reach my keyboard around my baby bump. Whizz forwards nine months and I’m back…
Why a great brand ambassador is essential for modern marketing strategies
We can see the Leeds Rhinos rugby ground from our office, so when news of Rob Burrow’s passing broke it was poignant for everyone…
Building a better brand so we can all rest easier
At ThinkOTB we love working with brands that are passionate about doing good things. So when you realise that we need 7-9 hours of…
The rise of remote working and how to make it work for you
We’re well aware that the Covid pandemic has changed the way we work forever. What was a forced change to remote working, has now…
How much is too much when it comes to consumer data?
We’re always reading about how vital consumer data is, and the need to acquire as much data as possible to enable us to truly…
Are you always bang on brand? How to create consistent content
When it comes to branding, there’s one thing the team here are all obsessed about – and that’s being consistent. Whether you’re creating a…
Why do businesses rebrand?
2023 saw so many businesses undertaking rebrands; Johnson & Johnson and Nationwide Building Society to name just two. It made us think – as…
Sales & marketing alignment: how to maximise sales enablement
In our last blog we looked at the importance of sales and marketing working together and the opportunities this presents for improving business performance….
Content marketing trends to consider in 2024
Videos, blogs, infographics, podcasts, case studies… How many of these do you browse before you make the decision to pick new tech, book a…
Using a multi-media approach to reach your audience
Innovation in technology, along with increasing numbers of tech-savvy consumers, has meant a transformation in the way products and services are bought and sold….
Why is brand diagnosis important?
Collectively, the UK’s leading 75 brands are now worth £282.9bn, (Kantar Sept 2022) and up to 90% of a brand’s total market value is based on intangible assets, such…
ThinkOTB’s look ahead to 3 marketing trends that will be big in 2024
It’s that festive time of year again! The TV is bursting with Christmas ads, some are pulling at our heartstrings, others have us hoping…
Unmasking the Marketing Magic: How Organisations Capitalise on Halloween
Halloween, originally rooted in ancient traditions, has transformed into a modern-day extravaganza celebrated worldwide. Beyond the costumes, spooky decorations, and trick-or-treating, Halloween has become…
How important is brand advertising for delivering sales?
As marketers, how often have you been asked to justify brand advertising due to the perception that it’s frivolous and an indulgence that results…
