Market ‘it’

Whilst having a social distanced conversation with a business owner the other day, a business owner who doesn’t currently use an agency for any…

Over the years many of our clients have benefitted from our passionate and dedicated approach to adding value to their businesses and boosting their…

Now’s the time to ‘Be More Dog’ with your brand and be brave with your marketing Forget the ‘free marketing audit’ that you’ve no…

We’ve all seen them. The lockdown TV adverts featuring employees on Zoom calls and brands proclaiming that ‘we’re with you’ and ‘we’re all I…

The irony of an advertising agency telling you to invest your marketing budget during these strange times is not lost on us. But as…

Humans are emotional beings. We like to think that reason and reason alone informs our decisions, but how we feel is a much more…

Copy is the easiest way for you to communicate with your target audience. Words never have and never will be an afterthought that follows…

During Covid -19 we’ve spotted some really useful marketing insights from an unusual source… toilet rolls! People rushed to buy toilet rolls and premier…

Last week, normality was turned on its head. For everyone. Those of us who were fortunate to do so swapped the office for our…

At the start of the 20th century branding as we know it today didn’t really exist. There were no tone of voice documents, brand values…

We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock when we…

Consumer habits changed A LOT in the tenties. Social media evolved from basic photo sharing, mobile phone usage grew higher than desktop browsing traffic and…

Aside from the food and presents Christmas is all about the music. Whether it’s a well-versed church choir, carollers on our doorstep or the…

Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone,…

Twitter is a social media platform where people don’t take themselves too seriously, and they expect brands to follow suit. They expect them to…

Advertising and history – what on earth do they have to do with each other? Quite a lot actually. It’s what we’re exploring in…

Once upon a time ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist…

Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It…

Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may…

The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the…

Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way…

Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential…

Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp…

The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in…

“Not everyone is going to like you, sweetheart” is a message our parents would tell us. It’s one that we’d all do well to…

Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and…

Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of…

Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous…

Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride…

Do you want to squeeze as much as you can from your marketing investment? Tracking and improving the efficiency of your marketing activity is…

Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek Gods and lead…

The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or…

As a creative marketing agency, we consider every eventuality of a campaign that we put our name to. The negative connotations of words, the way…

It’s hard to imagine a world without Facebook, Google, Amazon or Apple. Rewind twenty-five-years to the not so distant past and this was the…

With only a week to go until OTB grace Prolific North’s Marketing Show North, we take a look at how your continued absence from marketing…

It’s that time of year again. Synthetic romance is in the air and we’re all encouraged to take part in the name of Valentine’s…

We didn’t know when it would happen, but it finally has. As an Umbraco Registered Partner, the long-awaited launch of Umbraco 8 is a welcome one….

What’s the key thing we’ve learned from the Fyre Festival marketing con? If it sounds too good to be true, then it probably is….

Christmas – everyone’s favourite time of year. As soon as Bonfire Night is over, our premature festive excitement spills over into all facets of…

The advertising industry has incredibly high standards. Advertisements of all manner are policed, from online adverts to billboards. Those who wish to utilise these…

As the festive season intensifies, businesses up and down the country will be preparing presents for more than just family and friends. Today, the…

The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January…

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights fit for…

The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite…

A company is launched, and it outsources its marketing to an experienced agency. The agency helps the company increase revenue and grow as a…

Marketers sometimes like to take risks. It draws attention to a brand and gets people talking, driving engagement and social media buzz. Sometimes brands need to…

Trying to achieve the correct work-life balance can often feel like a minefield. Juggling the pressures of meeting work deadlines and family life often…

Customer relations is in many ways a central tenet of modern marketing. Trust and relationships built between brand and consumer are key drivers of…

Of all the social media platforms that now exist in the world, from Facebook to Instagram to Snapchat and back through LinkedIn, one that…

It’s been a couple of weeks since President Trump visited the UK on official state business. He was met by widespread protests across the…

Facebook marketing has formed a key component of marketing almost since the dawn of social. As Facebook itself has realised the full potential of…

The vast wealth of terminology used in discussions of marketing strategy can often be overwhelming. On top of that, keeping abreast of the latest…

Direct to consumer brands, who market their products and services directly to consumers, are re-writing the rules of the marketing industry and causing upsets…

The World Cup has absorbed international attention for the past few weeks. It was a nail-biting match for England against Colombia on Tuesday night,…

Bud Light ‘relaunched’ in the UK last year. It’s not very nice. But neither is Budweiser. These two facts (and they are facts) are…

The terms ‘sales’ and ‘marketing’ are often used in conjunction with one another, whether in terms of job advertisements, department titles or conceptual discussions….

Summer is here. Holiday season is just around the corner. Many people use their holidays as an opportunity to spend some time doing all…

When we talk about social media marketing, we often think about Facebook, Twitter and Instagram. In this discussion, LinkedIn is often neglected. Relatively few…

Mobile marketing and the age of ‘there’s an app for that’ seemed to dawn at lightning speed. New technologies and an almost insatiable demand…

After months of speculation, discussion and preparation, GDPR finally comes into effect this week. As organisations put the finishing touches to their strategies and updated policy…

Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with. So, is…

Email marketing is as old as email itself. It is a great tool for personalised campaigns and maintaining customer loyalty. Email campaigns remain a valuable…

The benefits of real time marketing despite it not being new phenomenon. But, it has become increasingly popular thanks to the rise of social…

Building brand loyalty has, for a long time now, been a central tenet of many marketer’s objectives. While of course acquiring new customers is…

Social media marketing and the analytics that monitor it have proved useful tools for marketers. It’s great for brands seeking to implement a wide-reaching…

A successful television marketing strategy offers a great deal of income potential for businesses. Still a popular medium for viewers and marketers alike, TV…

Escapism is one of the primary functions of digital media consumption. Uses and gratifications theory argues that audiences actively use media for their own gratification and…

Stereotypically the “more complex gender”, advertisers have been discussing how to reach the female population for decades. From employing women on Madison Avenue back…

Summer is a great time to go and promote your brand or business. The summer solstice is fast approaching, and so are the summer…

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week, we will…

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

At this time of year, companies look for new ways to promote their products in a festive way in order to sell more goods….