Our Latest Insights
What is social purpose and how does it benefit your brand?
Sustainability and corporate responsibility are essential elements for all businesses. Those which put their social purpose at the centre of their business model, rather…
What it means to get the best recommendations from our clients
We are incredibly proud to announce that ThinkOTB has been listed as one of the 11 best marketing agencies in Leeds, by The Drum…
Endlessly stretching what I know
A blog by the great copywriter, Dave Trott, has got me thinking about two things. One, about what’s important for my family Two, why…
4 ways innovation could benefit your brand
In the current climate, companies quite rightly are focussing on minimising risk, cutting costs, and driving productivity. So where does brand innovation sit in…
Can web accessibility really help you reach 20% more people?
Companies and marketing agencies spend months designing, planning and testing new websites to ensure they include precisely the right elements. They look at their…
National Holiday? Does that call for a promotion
What better way to reconnect with your audience than with celebratory messages around a national holiday or a big key date? At our marketing…
How to build powerful marketing campaigns
Marketers and marketing agencies put a lot of time, effort and money into developing marketing campaigns that will perform well. But, most are guilty…
Marketing trends to capitalise on in 2022
2021 proved just how quickly the marketing industry can evolve. During the pandemic marketers embraced digital transformation more than ever as they adapted to constantly…
2022: 4 ways digital consumers are changing
2020 and 2021 will go down in history as life changing. So the big question on every marketer’s lips is, what’s next? Now life…
Is print marketing dead?
Digital marketing is cheap, measurable and instantly controllable, so why would marketers and marketing agencies turn to print? At ThinkOTB we believe print marketing…
Why should social media campaigns be creative?
Social media has never been more important. 51% of business executives predict that social media is going to become the #1 most important source…
When advertising got it wrong. Are these the worst adverts of all time?
When advertising works it can influence conversations in pubs and playgrounds, we’re looking at you Disney with your tear-jerking Christmas ‘Stepdad’! It can get…
How influencers are driving growth
Have you ever wondered how social media influencers can help you to grow your business?In 2020 there were huge changes in trends – we…
ThinkOTB says thanks in The Drum Recommends Awards
We want to say a huge thank you to all our clients who have rated our marketing agency services this year! In the only…
What Visa has really been doing behind the scenes
The way we pay has been put under the spotlight during the pandemic and more businesses than ever have been ditching cash for card…
Always-on innovation is key, but is it always easy?
A flow of small but powerful ideas is often the dream when organisations talk about increasing innovation. But creating ‘always-on’ business innovation isn’t simple….
How to use humour in advertising
Using humour in advertising is one of the most memorable ways to connect with your audience. People always remember something that makes them laugh….
Shivers up our spines: Great marketing campaigns
Working in a marketing agency, you never switch off! We see a great TV ad and scribble it down. You’ll see us stopping to…
When is it time for a rebrand? 5 signs
Things change. People, culture, the world; everything adapts to new surroundings, and that’s true for businesses, too. Sometimes rebranding is necessary to bring companies…
Local advertising: 5 effective ways to market to local audiences
It’s easy to forget the importance of local advertising. Particularly with many brands focused on spreading their message across the UK or globally! But,…
“Make the most of every opportunity” – Work experience learnings
Thanks to our universities, higher education colleges and the thriving marketing agency landscape, the pool of talented young people is growing incredibly fast in…
Leeds can’t keep a lid on innovation!
Innovation has always been the lifeblood of companies. As a marketing agency, we know that being the first to launch a product, the fastest…
5 ways to make great social media video content
Love it or hate it, there’s no denying that social media is one of the most powerful tools in a marketer’s belt. In fact,…
6 ways social media does great things
Social media is a controversial beast. For marketing agencies it signifies great marketing potential; during Covid, social media created connections and community; for some…
