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Why the modern marketer must embrace diversity, in all its forms
Are you actively promoting diversity in your marketing campaigns? Gone are the days when marketing was the preserve of white, middle class men in…
What does it take to become an iconic brand?
Most people could name several, if not many, iconic brands. From Fairy to Nike, Kodak to Apple, these brands have built such a strong…
3 things you should know about optimising your customer journey
Mapping the user journey has been pulled in two directions simultaneously. On the one hand, with more data available than ever before, it has…
What is programmatic OOH and 3 benefits it holds for marketers
OOH, or Out Of Home, marketing has been a favourite of many a brand for some time. But what does it mean for your…
What does it take for a brand to be customer-centric?
Most brands would agree that putting the customer first is an important element of strategy. But, what does it mean to be truly customer-centric?…
3 debates taking place around copywriting
With so much of marketing focused on content-centric brand offerings, writing copy remains as important as ever. Though many might have suggested that the…
Everything marketers need to know about customer retention
While much effort is put into winning new customers, rather less is put into retaining the customers. There is a tendency to believe that,…
What is a purpose-led brand and how can marketers use it.
We are in an era of choice overload and near-constant exposure to advertising. Many brands perceive consumers to be reluctant to remain loyal to…
Why is no one talking about marketing to men?
The merits of marketing to women are often discussed, not least in our recent blog about the #thisgirlcan campaign. But what about marketing to men? Rather less is…
The La La Land effect: how brands can appeal to our need for escapism
Escapism is one of the primary functions of digital media consumption. Uses and gratifications theory argues that audiences actively use media for their own gratification and…
The continuity of changing consumer behaviour
There is much discussion about how marketers must adapt to changing consumer behaviour in order to survive. Recently Marketing Week published a story headlined ‘Starbucks on…
Controversy in marketing, and how to judge a political brand campaign
Unavoidably connected to political, social and cultural debates taking place in the outside world, marketing plays a role in shaping conversations through its content…
Top tips for crafting a push notification strategy
This week Econsultancy gave us some incredible statistics about mobile marketing. Quoting a recent report by comScore, it was argued that ‘mobile devices now account for a…
3 tips on how to extend your Twitter reach
The Twittersphere remains one of the most-used social media platforms, particularly when it comes to professionals and organisations. That’s even despite the comparatively small growth…
Three ways to combine old fashioned ideas with modern marketing
In any sector trends often run in cycles, and as such marketing is no different. The Drum recently declared that ‘the future of content marketing is…
Three tips for marketing an event
Marketing an event comes with a specific set of challenges, but ensuring that you have a strategy in place for the before, during and…
The best April Fool’s campaigns and how to use humour in marketing
For a few hours every year, businesses large and small are able to play tricks on their loyal customers as part of April Fool’s….
How to use real-time marketing
Although its name may seem self-explanatory, the question of how and when to use real-time marketing as part of your wider strategy can be…
Why marketing measurements matter, and which should you use?
Few marketers would invest time, money and effort in a campaign without stopping to measure its effectiveness. But how exactly do you measure campaign…
Single Customer View, and how you can implement it into your marketing strategy
One of the many goals of marketers, if not perhaps their most central, is to interact positively with and better understand their customers. Though…
Why hyperlocal marketing is so much more than location
Today we are constantly told that we are more connected than ever before. If Lady Gaga drops from the roof of the Super Bowl stadium,…
Top tips for integrating guerrilla marketing into your strategy
Although guerrilla marketing has existed for some time, in the eyes of many it is seen as little more than an attention seeking stunt….
Why marketers should take control of online reviews
Loved and loathed in equal measure are online reviews. They can be highly valuable for a brand in one moment and little more than…
3 insights for marketing to women from the #thisgirlcan campaign
Stereotypically the “more complex gender”, advertisers have been discussing how to reach the female population for decades. From employing women on Madison Avenue back…
