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Earned, Owned or Paid content? What are they and why should marketers use them?
Should you devote time to earned, owned, or paid content? That is the question every marketer is asking themselves right now. Content marketing still…
Debunking 3 of the biggest myths about creativity in marketing
Creativity is a term which is often thrown around carelessly, as though its meaning is self-evident and its desirability in marketing circles should not…
What are abandoned basket emails and how can marketers use them?
Abandoned basket syndrome is alive and well. With so much of retail now taking place online, when consumers come nail-bitingly close to making a…
Three ways to reach your target audience online
Reaching your target audience online should a basic goal to strive for before seeking to improve sales, revenues and returning customers. But what if…
Why you should be talking about Facebook Live
Since the launch of Facebook Live in the spring of 2016, its marketing worth has not yet been fully utilised. Some of the biggest brands have…
What to watch in marketing and advertising in 2017
Now that we have welcomed in 2017, a new marketing year is upon us. This week we’re exploring the marketing predictions made by industry experts…
The OTB round up of what mattered in marketing and advertising in 2016
As 2016 draws to a close and the industry turns its head to the new year on the horizon, commentators are reflecting on the…
3 innovative ways you can use data in marketing and advertising
The tendency to think of data as little more than numbers is tempting. There are, in fact, a number of innovative ways you can…
What is social listening and why is it important for marketing?
Being active on social media is by now a natural element of any marketing strategy. So much of social media marketing is focused on…
Why marketers may have to work to rebuild consumer trust in Black Friday
With only four weeks to go until Christmas, Black Friday madness is about commence. Although the trend is less than ten years old, already…
Why online and offline marketing should go hand in hand
It is easy to fall into the trap of thinking you have to choose between online and offline marketing, whether that’s in budget or…
The Coca-Cola marketing effect; three lessons we can learn from the kings
Often lauded and hailed for their pioneering marketing campaigns, Coca-Cola has become on of the giants of the marketing industry. Whether it is commentators’ annual…
3 ways to make YouTube work for your marketing strategy
No longer able to be called “up and coming”, video content is a vital part of marketing strategy. The statistics linked to video content…
3 takeaways from the Festival of Marketing 2016
The annual Festival of Marketing is always a big event in the calendar. The biggest and best brains in the industry come together to discuss successes…
Top tips to make your marketing budget go further
As we head into the second half of the year and advertising budgets show signs of wearing, it can be easy to fall into…
3 tips for creating topical, seasonal marketing campaigns
Creating seasonal marketing campaigns can be tough. In what is often a multi-faceted process involving emails and meetings a plenty, a team of designers…
3 marketing takeaways from the Olympics
Played out on a global stage, the Olympics is far more than an international sporting event. For many marketers it is the chance to…
Being Human; 3 tips for making your marketing more human
Having a strong humanity at the centre of your brand is invaluable. It goes a long way to creating an image that is accessible,…
3 marketing insights from the rise of Pokémon Go
Last week Pokémon Go took over the digitalised (and in fact real) world, and at incredible speed. Seeming to explode from obscurity, 2016’s take…
7 ways to keep customer experience at the heart of your marketing strategy
Customers are no longer loyal to a brand for its own sake. Hailed by Marketing Land as the “age of disloyalty”, it is more important than…
Going Native: three reasons marketers are embracing native advertising
Native advertising is big business, and a valuable tool for brands looking to market their product offering to targeted audiences. There are three key…
Three tips for using WhatsApp as a marketing tool
The popularity of using messenger apps to build relationships with consumers has blossomed in 2016, and this week it’s WhatsApp in the spotlight. From…
OTB’s top three tips for boosting your email marketing strategy
How good is your email marketing strategy? Email is proclaimed outdated and irrelevant time and again by industry commentators. Yet despite speculation, statistics show email…
The Power of Words in Marketing
Marketing has never been more diverse, more technology rich, and more open to creativity than today. With a wealth of platforms to choose from,…
