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3 tips for building an ecommerce strategy
Ecommerce may sound like a simple case of selling your usual product offering online. But, the reality can present more complex challenges. Like any…
The war on plastic – a passing fad or shift in CSR?
Corporate Social Responsibility (CSR) is now a staple of a marketing strategy for any business. Once the preserve of only the biggest international brands,…
Why the gig economy matters to brands
The gig economy is affecting a diverse range of industries and is changing the way organisations have sought talent and built teams for decades….
Return on Relationship, not ROI
For years now ROI, or return on investment, has been the ultimate measure of marketing strategy success. What form this return takes is subject…
The 2018 marketing trend roundup
2017 was a busy year for marketing. From guerrilla campaigns to changing consumer behaviour, GDPR to another John Lewis Christmas advert, we’ve seen platforms rise and fall and trends come…
Can Twitter Promote Mode boost waning popularity?
Twitter has been a mainstream social media platform for over ten years now. In recent years, commentators have begun to speak of a decline…
How to build a robust YouTube marketing strategy
The rise of YouTube is in many ways the story of the modern digital age and the rise of social media. It was first…
What does it meant to be a CMO in 2017?
For as long as marketing has continued to become integrated into organisations and in-house teams have grown in size and scope, Chief Marketing Officers…
What is dark social and why does it matter to marketers?
Social media marketing and the analytics that monitor it have proved useful tools for marketers. It’s great for brands seeking to implement a wide-reaching…
You might be hiding from Christmas, but it’s only a month away…
Once again the season of merriment is almost upon us, as is the chaos and frenzy that it inevitably entails. Already, we hear you…
How can brands make the most of the subscription economy?
The purchase of goods and services has been conducted for centuries, even before the dawn of modern monetary systems. Yet in more recent times,…
How does contactless payment affect your marketing?
It is easy to fall into the trap of thinking that marketing operates in its own bubble and is not impacted by small, material…
How to build a TV marketing strategy for the modern viewer
A successful television marketing strategy offers a great deal of income potential for businesses. Still a popular medium for viewers and marketers alike, TV…
How Snapchat is changing the nature of content marketing
For years now marketers have preached the notion that content is king. Questions of how to increase customer engagement, how to remain relevant in a…
How colour can make your marketing more effective
The humble colour is something that most people are lucky enough to enjoy in their day to day lives. As such, many of us…
Is the marketing funnel still relevant in the digital age?
Since the onset of digitalisation, marketers have had to adapt and sometimes reassess their marketing strategies to fit with the demands of the new…
3 tips for student marketing
University students, and young people in general, are a notoriously difficult demographic to market to. Trends continue to change at lightning speed, social media…
What is GDPR and how will it affect marketers?
Data now lies at the heart of the majority of marketing campaigns. Whether generating market insights, investing in programmatic advertising or mapping the customer…
Why brands should be paying more attention to interactive marketing
With so many trends to keep up with, it’s difficult to stay on top of industry developments. It’s then even harder to decide which…
How and why do magazine advertising and print still hold a place in marketing?
Now firmly into the digital age, it is fair to say that digital had become the cornerstone of the modern marketer’s toolkit. It has…
How and why brands need to adapt to voice search marketing
According to a range of HubSpot statistics, search marketing has huge value for marketers. Among the most striking of their statistics are: – Google gets over…
How user-generated content can improve your marketing
There are, naturally, many different types of content, each with its own merits and potential challenges. At the start of this year we wrote…
What is the ROBO economy and how does it impact your marketing strategy?
In the Amazon age, anything and everything can arrive on your doorstep. Often, the product will arrive within a matter of hours of your…
3 ways to make your marketing more effective
You used all the latest techniques to generate creative ideas. Then, you planned each stage of the campaign to bring these ideas to life….
