ThinkOTB Agency

ThinkOTB partners with Cambridge Nutritional Foods to deliver brand strategy, creative campaigns and marketing communications across its leading wellness portfolio

December 1, 2025

We are delighted to announce the start of a strategic partnership with Cambridge Nutritional Foods (CNF), the UK-based, employee-owned health and nutrition business with more than 40 years of scientific innovation.

Under this partnership, we will collaborate across CNF’s exceptional portfolio of wellness brands, supporting brand strategy and positioning, campaign development, and the delivery of powerful creative and communication assets. Together, the teams will bring to life CNF’s ambition of leading the way in health and wellness with purpose-driven, science-led brands.

Elle Sheppard, Global Head of Marketing & Communications at CNF, said: We’re thrilled to partner with ThinkOTB at this exciting juncture for CNF. As we continue to scale our global reach and strengthen our brand purpose, ThinkOTB’s strategic thinking, creative energy and delivery capability make them the ideal partner. We look forward to creating robust, differentiated brand experiences together.

Jo Waddington, Director at ThinkOTB, added: The team and I are incredibly excited to collaborate with CNF’s passionate team and ambitious brand portfolio. Their commitment to credibility, innovation and purpose aligns perfectly with our own values and ways of working in our Leeds based, creative marketing agency.

For further information about this article, please contact Jo

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