Blog
Why bringing your marketing in-house isn’t always the answer
A company is launched, and it outsources its marketing to an experienced agency. The agency helps the company increase revenue and grow as a…
Broadcasting live sport: a new frontier for Amazon?
Our TV habits are changing. They have been for some time now. More and more of us are choosing to view content when it…
What brands can learn from the Nike – Kaepernick campaign
Marketers sometimes like to take risks. It draws attention to a brand and gets people talking, driving engagement and social media buzz. Sometimes brands need to…
Working to live or living to work?
Trying to achieve the correct work-life balance can often feel like a minefield. Juggling the pressures of meeting work deadlines and family life often…
Reddit for marketing? Your content strategy could thank you
Reddit is rarely featured in discussions of marketing strategy. In fact, it wouldn’t be difficult to imagine that very few marketers have ever used…
How to make marketing incentives work
Incentives used to be a staple of marketing. We’ve seen lots of discounted products or services, bonuses for referring a friend or even a…
What to remember when building a customer view strategy
Customer relations is in many ways a central tenet of modern marketing. Trust and relationships built between brand and consumer are key drivers of…
Why marketers shouldn’t ignore Pinterest
Of all the social media platforms that now exist in the world, from Facebook to Instagram to Snapchat and back through LinkedIn, one that…
The balancing act: how to be a socially responsible brand without alienating your customer base
It’s been a couple of weeks since President Trump visited the UK on official state business. He was met by widespread protests across the…
3 ways you can use Facebook Messenger for marketing
Facebook marketing has formed a key component of marketing almost since the dawn of social. As Facebook itself has realised the full potential of…
What is a Marketing Technology Stack and how can you build one?
The vast wealth of terminology used in discussions of marketing strategy can often be overwhelming. On top of that, keeping abreast of the latest…
How direct to consumer marketing is changing the game
Direct to consumer brands, who market their products and services directly to consumers, are re-writing the rules of the marketing industry and causing upsets…
Three World Cup adverts catching marketers’ attention
The World Cup has absorbed international attention for the past few weeks. It was a nail-biting match for England against Colombia on Tuesday night,…
Whatsuuupppp, dilly dilly?
Bud Light ‘relaunched’ in the UK last year. It’s not very nice. But neither is Budweiser. These two facts (and they are facts) are…
Why you should align sales and marketing
The terms ‘sales’ and ‘marketing’ are often used in conjunction with one another, whether in terms of job advertisements, department titles or conceptual discussions….
A marketer’s summer reading list
Summer is here. Holiday season is just around the corner. Many people use their holidays as an opportunity to spend some time doing all…
3 things you should know about LinkedIn B2B marketing
When we talk about social media marketing, we often think about Facebook, Twitter and Instagram. In this discussion, LinkedIn is often neglected. Relatively few…
3 ways to keep your app marketing relevant
Mobile marketing and the age of ‘there’s an app for that’ seemed to dawn at lightning speed. New technologies and an almost insatiable demand…
3 things you need to know about data
After months of speculation, discussion and preparation, GDPR finally comes into effect this week. As organisations put the finishing touches to their strategies and updated policy…
Nailing your digital strategy
Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with. So, is…
Three ways to improve your email marketing
Email marketing is as old as email itself. It is a great tool for personalised campaigns and maintaining customer loyalty. Email campaigns remain a valuable…
The benefits of real time marketing
The benefits of real time marketing despite it not being new phenomenon. But, it has become increasingly popular thanks to the rise of social…
What does brand loyalty look like in 2018?
Building brand loyalty has, for a long time now, been a central tenet of many marketer’s objectives. While of course acquiring new customers is…
Location-based marketing essentials
As the numbers of smartphone users continue to rise and the availability of 4G and free-access Wi-Fi become staples of public spaces, location-based marketing…
