Our Latest Insights
Now’s the time to get back to basics with your advertising and marketing
It can’t have escaped your attention that over the last few years it seems more and more brands don’t sell us products anymore. They…
How to choose and work with an advertising and marketing agency?
Whilst having a social distanced conversation with a business owner the other day, a business owner who doesn’t currently use an agency for any…
Winning The 2020 Queen’s Award for Enterprise for International Trade
Over the years many of our clients have benefitted from our passionate and dedicated approach to adding value to their businesses and boosting their…
Now’s the time to ‘Be More Dog’ with your brand and advertising to bounce forward into success
Now’s the time to ‘Be More Dog’ with your brand and be brave with your marketing Forget the ‘free marketing audit’ that you’ve no…
The brands that have it – who is smashing it at the moment and what you can learn from them
We’ve all seen them. The lockdown TV adverts featuring employees on Zoom calls and brands proclaiming that ‘we’re with you’ and ‘we’re all I…
Some top tips during strange times to help you invest your marketing budget in the right way
The irony of an advertising agency telling you to invest your marketing budget during these strange times is not lost on us. But as…
Channel emotion in your marketing, not reason
Humans are emotional beings. We like to think that reason and reason alone informs our decisions, but how we feel is a much more…
5 persuasion and response techniques to improve your ROI
Copy is the easiest way for you to communicate with your target audience. Words never have and never will be an afterthought that follows…
What can marketing professionals learn from toilet rolls?
During Covid -19 we’ve spotted some really useful marketing insights from an unusual source… toilet rolls! People rushed to buy toilet rolls and premier…
Making WFH work for you
Last week, normality was turned on its head. For everyone. Those of us who were fortunate to do so swapped the office for our…
How cigarettes shaped modern marketing
At the start of the 20th century branding as we know it today didn’t really exist. There were no tone of voice documents, brand values…
7 ways to be kind at work
We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock when we…
Consumer trends that will shape 2020
Consumer habits changed A LOT in the tenties. Social media evolved from basic photo sharing, mobile phone usage grew higher than desktop browsing traffic and…
The best Christmas ads of 2019
Aside from the food and presents Christmas is all about the music. Whether it’s a well-versed church choir, carollers on our doorstep or the…
4 scarily good Halloween advertising campaigns
Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone,…
Football clubs get their social media tactics spot on
Twitter is a social media platform where people don’t take themselves too seriously, and they expect brands to follow suit. They expect them to…
6 signs a colleague may be struggling with their mental health
Mental health is a topic high on everyone’s agenda and it’s high on the agenda here too at marketing and advertising agency OTB, and…
5 iconic moments of black representation in advertising
Advertising and history – what on earth do they have to do with each other? Quite a lot actually. It’s what we’re exploring in…
Podcasts: a more intimate form of advertising
Once upon a time ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist…
TV must adapt or die trying
Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from…
Why does everyone’s favourite time of year arrive earlier with every passing year?
Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It…
Advertising in gaming is much more than mere child’s play
Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may…
Channel 4 wear criticism as a badge of honour
Channel 4 is different to other broadcasters. It was made to be different. It pushes the boundaries and challenges viewers where others are too…
Could hyper-specialist shops save our high street?
The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the…
