The financial world moves fast. We help you move smarter.

In a sector where trust, technology, and transformation shape every decision, keeping up isn’t enough.
We help financial organisations stand out through intelligent strategy, bold creative, and powerful connection. From global banks to fintech challengers, we solve complex problems, sharpen communication, and create campaigns that drive engagement and growth. Because when you think outside the box, better outcomes follow.

Our proven process: Strategy to success

In the financial services sector, our Flywheel process ensures every campaign is strategically sound, creatively effective, and fully aligned with your goals. We start with immersion, gaining a deep understanding of your brand, audience, and market. Through exploration and consolidation, we develop and refine ideas that balance creativity with compliance. activation brings these ideas to life across the right channels with precision, while adoption focuses on measuring impact and refining strategies for continuous growth in a fast-evolving industry.

Find out more!

Explore how our creative marketing services drive real results – let’s talk about how we can do the same for you

Strategy

We build engagement and deliver significant value to your bottom line by understanding your audiences and putting insight at the heart of your marketing strategy.

Brand

Your brand is what connects you to your customers and your colleagues. We build brands to change perceptions, motivate a workforce and underpin all your marketing and advertising campaigns to drive sales.

Creative

A product or service is nothing if it doesn’t evoke desire. We’re experts at inspiring, connecting and driving users to act through bold and exciting creative concepts and full-service creative output for brand and advertising campaigns.

Digital

We combine our digital marketing strategy expertise with commercially astute creative to deliver websites, social media marketing, digital advertising and online content that engages audiences and gets results every time.

Content

Written, visual, and motion, our content is centred around insights and has the power to influence the behaviour of your target audience, spark conversations and ultimately increase your sales and profits.

Motion

Motion graphics, animated GIFs, live footage, video interviews… we deliver disruptive and engaging video content that gives you maximum impact for your budget, by influencing purchase decisions, educating and making your brand stand out.

Download our Financial Services brochure to find out more about what we do and how it can benefit your organisation

We bring over three decades of expertise in creative marketing to help financial services organisations think smarter and act faster. We love what we do, and it shows in every project we deliver.

Jo

Dave

Tina

Mark

Peter

Financial brands that trust us

Fancy a chat over a cup of tea?

Our track record in financial services speaks for itself

Harnessing the power of established brand equity for Admiral

A new identity for a new era of Benenden Health

Together we made it happen for Leeds Building Society

Insuring success for McCarron Coates' new website

Building a brand framework to establish a clear direction

Creating more unity with Unity and its customers

Curious about how we can support you?

Whether you’re launching a new product, refining your value proposition, or building a full-scale communication strategy, we’re here to make it happen.

Let’s start the conversation – just fill quick form below or email jo.waddington@otbagency.co.uk, ready when you are!

You can fill in this short form or email jo.waddington@otbagency.co.uk

Other sectors we work in

Food Sector

Travel Sector

Energy & Infrastructure