Our challenge
Siemens has had innovation at its core for over 150 years. Today Siemens Energy has four Innovation Centres across the world. Our challenge was to help them further enhance their capability in innovation and to drive engagement across their global teams to co-create innovations with their customers.
Our creative thinking
ThinkOTB have supported the Innovation Team in setting up and launching a new Innovation Centre in Berlin that will be the global innovation hub. To drive further transformation in the energy industry, stage two will be to support the team in building a communications ‘ecosystem’ which connects the hub to research partners, strategic innovation customers, industrial partners, governments and universities.
We are doing this by training Siemens Energy employees how to innovate, and delivering the strategy for establishing processes around innovation, governance and resources. Our creative marketing team are also developing the full suite of communications to engage internal and external audiences in active innovation projects, the output of innovation and the wider Siemens Energy brand.
