Our Latest Insights

Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential…

Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t…

Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp…

The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in…

“Not everyone is going to like you, sweetheart” is a message our parents would tell us. It’s one that we’d all do well to…

Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and…

Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of…

Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous…

Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride…

Do you want to squeeze as much as you can from your marketing investment? Tracking and improving the efficiency of your marketing activity is…

Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek Gods and lead…

The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or…

It takes broad shoulders not to be affected by criticism. It’s effectively being told that what you’re doing isn’t measuring up. When it’s concerning…

Our planet is home to millions of species that we know and love, and many more that are yet to be discovered. Unfortunately, these…

As a creative marketing agency, we consider every eventuality of a campaign that we put our name to. The negative connotations of words, the way…

When diplomatic representatives from 50 countries met to form the United Nations in San Francisco on 24th October 1945, one of the things they discussed…

Ahh, the modern world. Don’t you just love it? It seems a day fails to pass without the introduction of a new technological advancement….

It’s hard to imagine a world without Facebook, Google, Amazon or Apple. Rewind twenty-five-years to the not so distant past and this was the…

Women… none of us would be here without them. Whether it’s our mother, sister, wife, daughter or niece, women play a monumental role in…

With only a week to go until OTB grace Prolific North’s Marketing Show North, we take a look at how your continued absence from marketing…

It’s that time of year again. Synthetic romance is in the air and we’re all encouraged to take part in the name of Valentine’s…

We didn’t know when it would happen, but it finally has. As an Umbraco Registered Partner, the long-awaited launch of Umbraco 8 is a welcome one….

Ahh, the joys of working from home. An extra hour in bed, not having to change out of pyjamas and the comfort of working…

What’s the key thing we’ve learned from the Fyre Festival marketing con? If it sounds too good to be true, then it probably is….