Our Latest Insights
Substance should always be valued over style
Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way…
The Great Hack: the dark side of data
Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential…
For art’s sake
Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t…
Do the ends ever justify the means?
Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp…
Gender stereotypes in advertising are a relic of the past
The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in…
Not everyone is going to like you. Accept it and move on
“Not everyone is going to like you, sweetheart” is a message our parents would tell us. It’s one that we’d all do well to…
Looking back: the power of nostalgia in advertising
Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and…
The changing face of stock images
Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of…
Anything but scraping the barrel: the beer scene in Leeds
Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous…
Marketing with pride
Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride…
How to treble your marketing results
Do you want to squeeze as much as you can from your marketing investment? Tracking and improving the efficiency of your marketing activity is…
Celebrity endorsements: do they work?
Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek Gods and lead…
Finding your voice
The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or…
Bouncing back from criticism
It takes broad shoulders not to be affected by criticism. It’s effectively being told that what you’re doing isn’t measuring up. When it’s concerning…
13 ways your office can reduce its carbon footprint for Earth Day
Our planet is home to millions of species that we know and love, and many more that are yet to be discovered. Unfortunately, these…
Manufactured controversy
As a creative marketing agency, we consider every eventuality of a campaign that we put our name to. The negative connotations of words, the way…
7 ways to stay fit in the office
When diplomatic representatives from 50 countries met to form the United Nations in San Francisco on 24th October 1945, one of the things they discussed…
How to resist the rise of automation
Ahh, the modern world. Don’t you just love it? It seems a day fails to pass without the introduction of a new technological advancement….
Disrupting the big tech monopoly to reignite competition
It’s hard to imagine a world without Facebook, Google, Amazon or Apple. Rewind twenty-five-years to the not so distant past and this was the…
International Women’s Day
Women… none of us would be here without them. Whether it’s our mother, sister, wife, daughter or niece, women play a monumental role in…
Your absence from marketing events is damaging your business prospects
With only a week to go until OTB grace Prolific North’s Marketing Show North, we take a look at how your continued absence from marketing…
Falling out of love with Valentine’s Day
It’s that time of year again. Synthetic romance is in the air and we’re all encouraged to take part in the name of Valentine’s…
The launch of Umbraco 8
We didn’t know when it would happen, but it finally has. As an Umbraco Registered Partner, the long-awaited launch of Umbraco 8 is a welcome one….
The rise of a nomadic workforce
Ahh, the joys of working from home. An extra hour in bed, not having to change out of pyjamas and the comfort of working…
