Future proofing housing

Midland Heart are a leading housing organisation, delivering homes and services across the Midlands that enable people to live independently. OTB were tasked with realigning their overall brand, translating their current positioning into a refreshed, future proof brand that would impress stakeholders and could be rolled out across all communication touchpoints, on and offline.

Having worked with Midland Heart for well over a decade, we understood what was required to convey their big vision. Our existing work relationship and hands on approach made us the ideal agency to implement innovative, bold and brave initiatives. After conducting a nationwide competitor analysis and a brand workshop, we were able to refine Midland Heart’s vision and ensure they stood out in a competitive market. We devised a comprehensive set of brand guidelines that would inform all future activity and a logo that signalled they were braced for what the future held.