Services / Creative Direction

Creative Direction

Ideas that spark emotion and inspire action, executed with the craft to make them impossible to overlook.

Leeds Building Society Rhino Mile campaign creative by OTB

What it is

Creative Direction is where strategy becomes something people feel. From concept to execution we craft ideas that cut through, land the message and move audiences to act, across every channel and touchpoint. Our work has won the industry’s most respected awards because we don’t do safe. We do memorable.

Concept DevelopmentCreative StrategyArt DirectionCampaign IdeationDesign SystemsVisual Identity Application

The problem you might be feeling

Being seen is getting harder. Being remembered is harder still.

Your marketing is invisible

Sensible, on-brand and completely forgettable. If the work doesn’t stop people, it doesn’t work.

Great products, flat campaigns

The offer deserves attention the creative just isn’t earning.

Playing it safe is losing you ground

In a noisy market the brave idea is usually the commercial one, and the cautious one costs you.

Your competitors are louder than you

When everyone shouts the same way, only the distinctive idea gets heard.

How we solve it

We build campaign platforms rooted in insight and executed with craft. Bold concepts, striking art direction and ideas that translate across every channel, so your brand doesn’t just appear, it’s impossible to overlook. Then we make sure the creative works as hard commercially as it does emotionally.

This is the work that earns awards and, more importantly, results, whether that’s guerrilla projections onto the Angel of the North or a campaign that changed who applies to be a firefighter.

The proof: work we’ve done for others

Bold ideas, real recognition, measurable impact.

Work — Thomas Cook

Travel & Leisure

Thomas Cook

Travel & LeisureCreative DirectionContent & Motion

For challenger brand Direct Holidays we went guerrilla, projecting onto the Angel of the North and Marble Arch and chalking city stations, generating real buzz and standout.

Two industry awards, including Best Use of Innovative Media.

Read the story →

Work — Croda Pharma

Healthcare & Pharma

Croda Pharma

Healthcare & PharmaStrategy & PlanningCreative DirectionContent & Motion

We reframed sustainably sourced squalene as the clean, future-facing choice, cutting through competitor noise to speak directly to pharmaceutical decision-makers.

Complex science turned into a confident, category-leading message.

Read the story →

OTB work for West Yorkshire Fire and Rescue

Work — West Yorkshire Fire and Rescue

Public Sector

West Yorkshire Fire and Rescue

Public SectorCreative DirectionContent & MotionDigital & Web

A region-wide recruitment campaign that challenged the firefighter stereotype across film, microsite, print and social, built to attract a more diverse pool of recruits.

A huge uplift in applications, especially from women and under-represented communities.

Read the story →