OTB Agency
Services / Brand Development

Brand Development

Your brand is your story, your culture and your promise. We make it impossible to ignore.

Skipton Building Society brand identity by OTB, live in the world

What it is


Brand Development is far more than a logo. It’s the proposition, personality, voice and visual system that make people choose you and keep choosing you. We define what you stand for and express it consistently across every touchpoint, inside and out. As the only UK creative marketing agency honoured with both the Queen’s and King’s Award for Enterprise, we’ve spent three decades building brands that earn trust and drive growth.

Brand Discovery WorkshopsBrand Strategy & DevelopmentTone of Voice GuidelinesVisual Identity SystemsBrand ArchitectureBrand Guidelines

The problem you might be feeling


A dated or unclear brand quietly costs you every single day.

01

Your brand no longer reflects who you are

The business has moved on but the identity hasn’t, so you look smaller, or older, than you really are.

02

Nothing feels joined up

Different teams, different looks, different messages. A brand loses its power the moment it stops being consistent.

03

You blend in where you should stand out

In a crowded market a forgettable brand gets overlooked, no matter how good the work behind it is.

04

Your people don’t know the story either

If the brand isn’t clear internally, it will never be clear to customers.

How we solve it


We run immersive discovery to find what genuinely makes you distinctive, then build a brand framework, identity and voice that connect with the audiences that matter. Everything is researched, tested, documented and ready to roll out, so your brand is coherent, confident and built to last.

From national charities to challenger banks, we’ve redefined brands that were being overlooked and turned them into ones people remember.

The proof: work we’ve done for others


Brands we’ve defined, refreshed and made unmistakable.

OTB work for MHAWork — MHA
Charity & Non-profit

MHA

Charity & Non-profitStrategy & PlanningBrand Development

For the UK’s largest charity care provider we redefined the proposition to ‘enabling older people to live later life well’, giving one consistent story from care-home resident to head-office team.

One cohesive brand story across every service and audience.

Read the story →
OTB work for BASWWork — BASW
Professional Services

BASW

Professional ServicesBrand Development

We injected personality into the British Association of Social Workers’ identity, turning a corporate, rigid brand into a warm, people-centric one that finally matched who they are.

A rigid, corporate identity made human.

Read the story →
OTB work for Midland HeartWork — Midland Heart
Housing

Midland Heart

HousingBrand Development

We evolved the visual identity of a leading housing organisation to signal it was ready for the future, and have been its trusted brand partner for well over a decade.

10+ years as a trusted brand partner.

Read the story →
OTB work for Benenden HealthWork — Benenden Health
Healthcare & Pharma

Benenden Health

Healthcare & PharmaStrategy & PlanningBrand Development

A modern, caring consumer brand that expressed the society’s mutual values and paid homage to its Yorkshire roots, driving advocacy and an uplift in new memberships.

Advocacy up, memberships up.

Read the story →

Award-winning by any measure


King's Award for Enterprise, International Trade
Roses Design Awards
Chartered Institute of Marketing
Cyber Essentials Certified
The Drum Recommended
The Drum Awards, Digital Industries
Cream Yorkshire
Creative Yorkshire
King's Award for Enterprise, International Trade
Roses Design Awards
Chartered Institute of Marketing
Cyber Essentials Certified
The Drum Recommended
The Drum Awards, Digital Industries
Cream Yorkshire
Creative Yorkshire

Ready to build a brand people remember?


Let’s talk through where your brand is today and where it needs to be. No pressure, just clear thinking.

Chat to us

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