Our Challenge
Croda Pharma approached us to support the launch of its new BioXPro™ Amino Acids range, a series of high-purity amino acids developed for biologics formulation and bioprocessing applications. The challenge was to create a launch identity that aligned with Croda’s established scientific brand while helping the new range stand out within its growing bioprocessing portfolio.
The campaign needed to communicate complex technical benefits, including ultra-low endotoxin and metal impurity levels, improved formulation stability and batch-to-batch consistency, in a way that felt clear, premium and engaging for a global pharmaceutical audience.
Our Creative Thinking
We developed a launch platform centred around the proposition “Purity That Powers Performance”, creating a visual and messaging system that balanced scientific precision with standout creative impact.
Working across both static and motion assets, we translated complex bioprocessing data into a cohesive suite of launch materials including infographics, product sheets, presentations, social assets and animation concepts. The visual approach used Croda’s brand framework as a foundation while introducing a more distinctive, high-tech aesthetic designed to elevate the Amino Acids range within the Protein Delivery category.
We also created technical storytelling assets that clearly demonstrated the role of BioXPro™ amino acids across upstream processing, downstream purification and final drug formulation, helping Croda communicate scientific credibility with clarity and consistency.
The Outcome
The final launch campaign provided Croda Pharma with a scalable creative platform that combined scientific authority with a strong visual identity. From technical infographics and data-led product sheets to internal training materials and launch communications, the campaign helped position the BioXPro™ Amino Acids range as a trusted, high-performance solution for modern biologics formulation and bioprocessing.
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